HERMAN CHANECO
Art Direction + Visual Design
#guessmydoodle
My objective was to change the way people viewed my social posts. How do I get my digital friends to engage with one another and attract a new audience? The idea was to create an animated wordplay illustration once a week. Whoever guessed the illustration first would receive a prize. A leaderboard was posted after each illustration which resulted in a significant spike in user interaction.
#stayuncomfortable
If you’re too comfortable, it’s time to move on. Terrified of what’s next? You’re on the right track. 3D art has been a fear of mine for decades. The series below are my first attempts of conquering my doubts and fears.
#miniatures
The miniature series is a collection of my personal thoughts, current events and passion to challenge myself to learn a new skillset. The concept is to look at the physical world at a microlevel. At the same time, connect it with my internal mood. The visual result is a combination of practical photography and digital 3D objects.
